If you have a unique offer or product, you could sell them on Amazon from Ghana. Amazon is one of the largest online stores with millions of unique visits from all over the world. This offers you an awesome chance to find international customers and improve your own sales.
Currently, citizens from Ghana are not eligible to register for a seller account on Amazon. However, in this guide, you’ll learn the step by step process on how to sell on Amazon from Ghana. This guide shows you how to circumvent this barrier and sell your products on Amazon.
Prior to now, it was impossible to use the Amazon seller app if you didn’t live in the USA. But now things have changed, you can easily sell on Amazon even if you do not live or have a physical address in the USA.
On the outside, selling on Amazon as a Ghanaian might look harder because Amazon does not list Ghana in its list of countries whose residents can register as a seller (you can find the full list of supported territories on Seller Central page), there are still ways how you can manage this and bypass the system.
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Of course, there are particular rules for everyone who lives outside the United States of America which clearly explain how to sell on Amazon. These rules are not difficult to follow, so every Ghanaian who has a big desire to join this global online market can fulfill his or her dream.
In this guide, we will describe the main features of the Amazon seller app and give you some useful tips and guides. So, if you’ve been wondering how to sell your product on Amazon, then you need to keep reading.
How to Sell on Amazon from Ghana
Before you can start selling on Amazon, there are important steps that you need to take before you can become one of the many sellers on the biggest e-commerce site in the world.
Since Amazon is not open to every seller and every customer from all corners of the world, it expects everyone who is eligible to sell using its services to have a registration, provide honest information and have a strong desire to work.
Before you can start selling your product n Amazon, you need to follow these steps outlined below.
1. Register an Amazon Account
You can’t sell your products on Amazon without first registering on the platform. Fortunately, you can register online to become a seller in Ghana without having to live in the USA. On the other hand, everything cannot be done online, because Ghana isn’t eligible to join the platform as sellers officially.
Before you even proceed to register, I recommended you take your time to read the outline below.
Citizens of Niger, Namibia, Kenya, Ivory Coast and many other African countries can officially register at Amazon thus if you have a physical address (relatives, friends) in any of these African countries you can use it for your registration.
If you cannot work from any of this supported country, you should find a U.S.-based partner that offers you a virtual physical address in the United States of America for rent.
Plus, you’ll need to have an internet connection, your documents ready (the account must be verified) and some of your time to register a non-USA seller account through a partner or with your friends/relatives help. You’ll also need to use VPN to hide your Ghanaian IP-address during registration and platform usage
Additionally, you need to decide whether you want to set up an Individual seller account or a professional seller account. With the former, you will be charged $0.99 per sale, in addition to separate selling fees, but the account itself is free. Professional accounts cost $39.99 per month but the $0.99 per sale fee is waved.
Both accounts pay commissions on sales. Only a Professional account allows for the creation of new listings; Individuals are limited to selling products already featured on the site (it supports up to 40 items a month).
Details Required to Register on Amazon
For the account registration you will need to use your real physical address (at the supported country only), real name, Mastercard/Visa international banking card along with the bank details (since you will need to be able to receive electronic payments and automatic wire transfers), etc.
P.S. Many Ghanaians who wish to sell on Amazon directly from our country use international partners and a Payoneer prepaid card for receiving money in U.S. dollars and withdrawing them later in Ghana in Cedi.
2. Account Approval
Once you have registered a seller account, you need to stay patient and wait for Amazon to activate and approve it.
Importantly, Amazon will ask for the EIN code to activate your account (it is used to clear your taxes in the USA once a year), and this number is obtained by you with the help of IRS.GOV website where you should fill out the special form called 10-BEN. Just write it down or print out and use when necessary.
3. Choosing a Shipping Partner
If you’re fortunate to be accepted to become a seller on Amazon, I advise you to take your time to read all the guides created by Amazon for its network of sellers from all over the world.
Now there are two ways you can choose to go:
Ship your products to your partner who lives in the supported-for-seller-registration African countries.
Ship your products to Amazon warehouse through its FBA (Fulfillment By Amazon) program.
The first option is not the best one because the international shipping cost is expensive thus it scares away many potential buyers. Besides, it can take a long for your products to be shipped from African countries directly to your customers, many parcels can get lost on their way, and you might end up losing your money.
The second option is more attractive to consumers from the USA because your products are physically located at the platform’s warehouse and they can be sold as a part of a ship-for-free program offered by Amazon, which can potentially earn you more money. Besides, if you are a part of the FBA program you won’t even have to ship each order separately because the company will do it for you.
4. Amazon Seller App
Once you have chosen how exactly you are planning to sell on Amazon, you should calculate the good prices for your products (with a nice profit) and start working on adding products to your Amazon store.
Stay patient and believe in yourself. Download the mobile Amazon seller app and use it to control and manage your new online store.
Choose to advertise if you wish to get noticed by the huge audience. According to Amazon, it has more than 95 million visitors per month from the USA only, also, it has millions of customers from all over the globe.