Google owns the most popular advertising network, Google Adsense. One of the most common methods to make money from your website visitors in Ghana is through advertising. If you’ve been blogging for any length of time, you’ve probably come across Google Adsense.
I will say it is the fastest way of making money online as a blogger. However, you need to adhere to Google Adsense strict policy. If not, this will might spell doom for you, if you are depending solely on Adsense.
Joining the Google Adsense is absolutely free provided you own a blog, YouTube Channel or an App in Google PlayStore.
How To Make Money With Google AdSense In Ghana (2022)
What is Google AdSense?
Google AdSense (AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
The advertisements are controlled and managed by Google and Web publishers simply need to create a free Google AdSense account and copy and paste provided code to display the ads. Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program.
How does Google AdSense Work?
You might have wondered how does Google Adsense work?
Google Adsense works on a cost-per-click (CPC) and revenue sharing basis. Google charges advertisers per ad click and publishers (i.e you) get roughly 68% of the amount an advertiser has set to pay for each click.
Google has its own unique way of displaying targeted ads to your viewers. Most displayed ads are relevant to the content on the webpages that the code has been inserted. Ads can also be displayed based on the browsing history of your end-user.
Once your website visitors start clicking on these ads, you’ll be paid for it. No matter how tempted you are, please don’t click or encourage people to click on your ads. This might attract a ban from the program.
How to Get your Google AdSense Account Approved
I will be highlighting the 4 basic steps on how to apply and get approval to the Adsense affiliate program in Ghana.
How To Make Money With Google AdSense In Ghana (2022)
1. Create Valuable Content
The first thing you need after setting up your website is valuable content. In order to increase your chances of approval, you need to create original, unique and useful content.
If you want to get Google Adsense approval fast, I recommend you have at least 20 well-written articles of not less than 500 words each on your site before applying.
2. Setup a Well-designed Website Theme or Layout
Once all these things are put in place, you stand a better chance of getting Adsense approval faster.
3. Sign Up With Google Adsense
Before sending in your Google Adsense application, you need to Sign Up first. You’ll be asked to provide your website URL, individual or business name, mailing address, phone number and email address.
At this stage, you are not expected to submit your bank account details. You’ll get the opportunity to submit your bank account information at a later stage after approval.
4. Get Google Adsense Approval
Once you have submitted your application, it will take about 24 to 48 hours for Google to review and approve your application. If you follow the steps above, you shouldn’t have an issue getting approved.
Once your account has been approved, you can start serving ads on your website. If it happens that your application was rejected, make recommended improvements and re-apply after 3 to 4 weeks.
How to Increase Google AdSense Earnings
Once you’ve got your approval, you need to know how to serve ads on your website. Google Adsense might be one of the easiest ways to make money online but if you don’t know how to place your ads, you might lose out.
So, these steps will show you how to increase your Adsense revenue in a short time. However, don’t litter your page with ads, be moderate.
1. Place Ad Units above the Fold
The closer your Ad Units to the top of the page, the more likely they are to be viewed and clicked. While it is good to have ads above the fold, don’t cram it with ad units. Users are turned off if they open a website and all they see are ads, making it hard for them to read the actual content.
2. Place Ads within the post content
When we talk about AdSense and increasing, Adsense revenue, the best way to do it is by blending your ads in between the post. Even though this practice makes your content experience not so great, but it definitely increases your CTR & overall AdSense revenue.
3. Allow Text & Image-Based Ads type
Enabling your ad units to display both text and image/rich media ad types, increases the number of ads competing to appear on your site. More advertisers in the ad auction drive higher bids and more revenue for you. On average, publishers see a 59% increase in eCPM earnings when they make these recommended changes.
4. Increase the size of your Ad Units
Forget all the other size options that Adsense gives you. Bigger is better. Forget trying to blend it into your content, just make them visible so people can’t miss it. Advertisers prefer wider ad units for their premium inventory, resulting in higher bids for ad placements.
5. Strategically place or position your Ads
Where you choose to place the ad on your site will make a big difference to the number of clicks that you get, because the more obvious the ad, the more likely someone will be to see it. It’s hard to judge on your own website because we look at our sites differently to how other people view them, so the best way to start seeing results, is to experiment with ad placement.
6. Review and optimize your ads
You shouldn’t get too comfortable with your ad layouts. It’s easy to get comfortable with a certain amount of revenue if you are making money online, but you should always be testing to ensure you can maximize your revenue streams.
How Much Can One Make From Google Adsense In Ghana
There is no limit to any amount of money that you can make from Google Adsense in Ghana. However, the least payment threshold is $100.
If you remember, you are not required to provide your account information when submitting your application. Once you get approval and earn up to $10, Adsense will send a PIN to verify your payment address.
However, if you don’t receive it after 21 days you can request another PIN to be sent. After three fail attempts of getting the address verification PIN, you will be recommended to use an alternative means of verification.
Once you’ve verified your Adsense account and earn up to the payment threshold of $100, you’ll then choose your preferred payment method.
You can either receive your payment via cheque, direct bank transfer or a third party payment platform like Payoneer. Any choice of yours will be fine, but I recommend you opt for a direct bank payment.
With Google Adsense, making your first $100 on the internet can be extremely difficult. Setting up your blog right from the beginning, on the other hand, might make things a lot easier. Your AdSense revenue is heavily dependent on the category of your website, so make sure that your website category is advertising-friendly.